Terms of Service

These Terms of Service (“Terms”) are a legally binding agreement between you and KellyIQ LLC, a Massachusetts limited liability company (“KellyIQ,” “we,” “us,” or “our”) governing your access to and use of the KellyIQ platform, website at kellyiq.com, and all related tools, features, and services (collectively, the “Service”). By creating an account, accessing the Service, or clicking “I Agree,” you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference.

If you do not agree to these Terms, do not access or use the Service.

We may update these Terms from time to time. When we make material changes, we will notify you by email at least 14 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the revised Terms. If you do not agree to the updated Terms, you must stop using the Service and cancel your subscription before the effective date.

Questions about these Terms may be directed to legal@kellyiq.com.

KellyIQ is a mathematical bankroll-allocation and bet-sizing calculator for users who supply their own assumptions. It applies the Kelly Criterion and related quantitative methods to bankroll allocation based entirely on the odds and edge estimates that you provide. The Service performs calculations — it processes the numbers you supply and returns a mathematical output (“Output”).

KellyIQ does not:

• provide picks, recommendations, predictions, handicapping, or tips on which wagers to place;
• advise you whether to place any particular bet;
• represent that any Output will produce a profit;
• accept, place, process, broker, or facilitate wagers of any kind;
• operate as a sportsbook, casino, betting exchange, or gambling platform;
• have any affiliation, partnership, or commercial arrangement with any sportsbook or wagering operator; or
• determine, generate, or verify the edge estimates or win probability assumptions used in any calculation, unless expressly stated otherwise.

Every Output is a mathematical function of inputs supplied by you, including odds, edge estimates, win probabilities, bankroll figures, and configuration settings. KellyIQ does not verify, validate, or endorse the accuracy of those inputs. If your inputs are inaccurate, stale, or based on faulty assumptions, the Outputs will reflect those errors. You are solely responsible for evaluating the reasonableness of your inputs and for any decisions you make based on the Outputs.

Mathematical optimization does not guarantee profitable outcomes. Sports betting involves inherent uncertainty and risk of financial loss. The Kelly Criterion performs as intended only when applied to inputs that accurately reflect true probabilities — a condition that cannot be verified in advance and that KellyIQ makes no representation about. Nothing in the Service should be interpreted as a promise that using KellyIQ will result in profit or reduce the risk of loss.

KellyIQ is intended for adults. If you use KellyIQ in connection with sports wagering, you are solely responsible for ensuring that you satisfy all applicable age and legal requirements in your jurisdiction. KellyIQ does not impose or enforce age, geographic, or licensing requirements on your behalf.

KellyIQ is a mathematical calculator and does not determine whether wagering — or any other activity you undertake using its Outputs — is lawful in your jurisdiction. If you choose to use KellyIQ in connection with wagering or any other regulated activity, you are solely responsible for complying with all applicable laws, regulations, and rules, including those governing minimum age, geographic restrictions, and licensing requirements.

By using the Service, you represent and warrant that:

• you have the legal capacity to enter into a binding contract;
• all information you provide to KellyIQ is true and accurate; and
• your use of the Service complies with all laws applicable to you.

KellyIQ is a mathematical tool. No Output constitutes a guarantee of any outcome. If you use KellyIQ in connection with wagering, only wager what you can afford to lose. If you or someone you know may have a gambling problem, confidential help is available 24/7 through the National Problem Gambling Helpline — call or text 1-800-MY-RESET.

To access most features of the Service, you must create an account. You agree to provide accurate, current, and complete information and to keep it updated. Providing materially false registration information is grounds for immediate account termination.

Each user may maintain only one account. Creating multiple accounts to circumvent usage limits, access free trials more than once, or evade a suspension is prohibited.

You are responsible for:

• keeping your login credentials confidential;
• not sharing your account with any other person;
• choosing a strong, unique password; and
• promptly notifying us at security@kellyiq.com if you become aware of any unauthorized access to your account.

You are responsible for all activity that occurs under your account. KellyIQ uses a third-party identity provider to manage authentication and never stores your password in a readable form.

The Service is offered on the following tiers:

• Free — core features, 10 optimization runs per day, no charge.
• Bettor — $9.99/month.
• Sharp — $49.99/month.
• Pro — $199.00/month.

Features for each tier are described at kellyiq.com/pricing. We will provide reasonable notice of changes that materially reduce the value of a paid subscription.

All payments are processed by Stripe, Inc. By subscribing, you authorize KellyIQ to charge your payment method through Stripe on a recurring basis. You agree to Stripe’s terms of service, which govern your payment. KellyIQ does not store your full payment card details.

Paid subscriptions renew automatically at the end of each billing period at the then-current price unless you cancel before the renewal date. At the time of purchase, you will be shown the recurring charge amount, the billing interval (monthly), the next renewal date, and the method for cancellation. By completing checkout, you authorize KellyIQ to charge that amount to your payment method on each renewal date without additional action from you.

We may change subscription prices at any time. If we increase the price of your current tier, we will give you at least 30 days’ written notice before the new price takes effect. Continued use after the effective date constitutes acceptance of the new price.

KellyIQ offers a 14-day free trial on signup — no credit card required — so that you can experience the full Service before committing to a paid subscription. Because of this trial period, subscription fees are generally non-refundable once charged. If you believe a charge was made in error, contact support@kellyiq.com within 30 days and we will review your request on a case-by-case basis.

You may cancel at any time through your account settings page — cancellation is designed to be no more difficult than signup. Cancellation takes effect at the end of the current billing period, after which your account reverts to the Free tier. No partial refunds are issued for unused portions of a billing period.

The Service is licensed to you for personal, individual, non-commercial bet-sizing analysis, subject to these Terms and your subscription tier limits.

You agree that you will not:

• Commercial betting operations. Use the Service on behalf of third parties or as part of any commercial betting operation, except under a separate written commercial license from KellyIQ.
• Betting syndicates. Use the Service as part of a professional betting syndicate or organized commercial wagering group without a separate commercial license.
• Automated access. Use bots, scrapers, crawlers, or any automated means to access, extract, or monitor data from the Service without prior written permission.
• Reverse engineering. Reverse engineer, decompile, or attempt to extract the source code, models, formulas, or underlying logic of the Service.
• Credential sharing. Share, sell, or transfer your account credentials, or allow any other person to access the Service through your account.
• Tier circumvention. Circumvent or interfere with any usage limits, access controls, or features tied to your subscription tier.
• Unauthorized security testing. Conduct penetration tests, vulnerability scans, or security probes against the Service without prior written authorization from KellyIQ.
• Attacks and exploits. Attempt any injection, XSS, request forgery, or other technique intended to compromise or disrupt the Service or its users.
• Malicious code. Upload or transmit malware, viruses, or any code designed to disrupt or damage the Service.
• Resale. Resell, sublicense, or commercially exploit the Service or its Outputs without our prior written permission.
• Unlawful use. Use the Service for any purpose that is illegal in your jurisdiction.
• Training competing systems. Use Outputs or any data from the Service to train, develop, or improve any competing model, algorithm, or automated betting system.
• Benchmarking. Publish or distribute comparative performance analyses of the Service without KellyIQ’s prior written permission.
• Evading restrictions. Circumvent or attempt to circumvent any restrictions imposed by the Service, including account, subscription, security, geographic (if applicable), or other access controls.

We may limit, suspend, restrict, or terminate access if we reasonably believe your use of the Service may violate these Terms, applicable law, or otherwise create legal or regulatory risk for KellyIQ or its users. We will attempt to provide notice where practical, but reserve the right to act immediately where necessary to protect the platform or comply with legal obligations.

We may investigate suspected violations and may suspend or terminate your access, with or without notice, for conduct we reasonably believe violates these Terms or applicable law. We reserve the right to report unlawful activity to the appropriate authorities.

The Service may display or rely upon odds, lines, and market data from third-party providers. KellyIQ does not control this data and does not guarantee that it is accurate, complete, current, or available without interruption. Odds data may be delayed or contain errors. You are responsible for independently verifying current lines directly with your chosen platform before placing any wager. Outputs should be treated as analytical estimates, not as a representation of any available or guaranteed wager.

KellyIQ has no affiliation, partnership, or commercial relationship with any sportsbook, betting exchange, casino, or wagering platform. We do not place, broker, accept, or settle wagers. Any decision to act on KellyIQ’s Outputs at a sportsbook is entirely your own and subject to that platform’s terms. KellyIQ is not responsible for that platform’s conduct, odds, payouts, account actions, line movement, or legal compliance. KellyIQ is not responsible for any sportsbook’s acceptance or rejection of wagers, account limitations, suspension decisions, pricing changes, or betting limits.

Subscription payments are processed by Stripe, Inc. KellyIQ is not responsible for Stripe’s acts, omissions, outages, or security. Your use of Stripe is subject to Stripe’s own terms and privacy policy.

KellyIQ stores only what is needed to provide the Service: your account details, your subscription status, and scenarios and related analytical data you choose to save. Saved data may include bankroll amounts, odds, estimated probabilities and edges, markets, allocation outputs, and simulation summaries (including Monte Carlo, VaR, and CVaR results) that you have voluntarily saved. We do not collect or store sportsbook login credentials. Your saved data is held on managed cloud infrastructure and protected by the safeguards described in our Privacy Policy.

KellyIQ does not provide betting picks, predictions, handicapping, or recommendations to place or avoid any specific wager. Any Output is the mathematical result of the inputs you provided — it is not a recommendation by us that you place a bet of any kind or amount.

Nothing produced by the Service is financial, investment, tax, legal, or accounting advice. KellyIQ is not a broker, dealer, investment adviser, or fiduciary, and no advisory relationship is created by your use of the Service.

KellyIQ is not licensed or registered as a gambling operator, sportsbook, financial advisor, or broker-dealer in any jurisdiction. The Service is designed not to perform those functions.

Every Output depends entirely on inputs you supply or select. KellyIQ makes no representation as to: (a) the accuracy or completeness of your inputs; (b) the accuracy, timeliness, or reliability of any third-party odds data; or (c) the predictive validity of any Output. A mathematically correct calculation performed on a flawed estimate is still a flawed basis for a wager.

The Service may produce Monte Carlo simulations, projected return distributions, value-at-risk (VaR), conditional value-at-risk (CVaR), and similar quantitative metrics. These are modeled estimates generated by random simulation methods under assumed probability distributions. They are not predictions of actual outcomes, not guarantees of any range of results, and not representations of how any specific slate of bets will perform. Actual results will differ, potentially significantly, from any simulated output.

Outputs may be delayed, incomplete, based on stale odds data, or temporarily unavailable. You should not rely on any Output as the sole basis for a time-sensitive decision. If using KellyIQ in connection with wagering, always verify current lines and conditions directly with your chosen platform immediately before placing a wager.

KellyIQ owns all right, title, and interest in the Service, including its software, design, algorithms, methodologies, content, and trademarks. Nothing in these Terms transfers any ownership interest to you.

Subject to these Terms, KellyIQ grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your own personal, non-commercial use during the term of your subscription. This license does not include any right to copy, modify, reverse engineer, sublicense, sell, or commercially exploit the Service or any of its components.

You retain ownership of the data and estimates you enter into the Service (“User Inputs”). By submitting User Inputs, you grant KellyIQ a limited, non-exclusive, royalty-free license to process them solely as necessary to provide the Service.

As between you and KellyIQ, you retain the right to use the Outputs generated from your User Inputs, subject to the limitations and disclaimers in these Terms. You may not use Outputs in any manner that falsely implies KellyIQ endorses or recommends a particular wagering decision.

If you submit feedback or suggestions about the Service, you grant KellyIQ a perpetual, irrevocable, royalty-free license to use that feedback in any manner without obligation or compensation to you.

If you believe content on the Service infringes your copyright, please send a notice to legal@kellyiq.com with the information required by 17 U.S.C. § 512(c)(3).

You may terminate your account at any time through your account settings. Termination does not entitle you to a refund of fees already paid, except as provided in Section 5.5.

We may suspend or terminate your account immediately, without prior notice, if we determine that you have: violated these Terms; provided materially false registration information; used the Service in violation of applicable law or in a manner that creates legal or regulatory risk for KellyIQ; failed to pay amounts due; or attempted unauthorized access to the Service or another user’s account.

We reserve the right to discontinue the Service or terminate any account upon 30 days’ written notice for any reason. In the event of a without-cause termination by KellyIQ, we will provide a pro-rata refund of any prepaid subscription fees covering the period after the effective date.

Upon termination, your license to use the Service immediately ceases. Outstanding payment obligations survive. Sections 2.3, 2.4, 8, 9, 10, 11, 12, 13, 15, 16, and 17 survive termination.

Before initiating any formal proceeding, you and KellyIQ agree to attempt to resolve any dispute informally. The party with the dispute must send written notice to the other describing the dispute and relief sought. The parties will negotiate in good faith for 30 days. If unresolved after 30 days, either party may pursue the remedies below.

If informal resolution fails, any dispute arising out of or relating to these Terms or the Service will be resolved exclusively through binding individual arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules. The arbitration will be conducted by a single arbitrator in Suffolk County, Massachusetts, or by telephone or videoconference for claims under $25,000 at your election. Judgment on the award may be entered in any court with jurisdiction.

You and KellyIQ each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any class action, collective action, or representative proceeding. The arbitrator may not consolidate more than one person’s claims. If this waiver is found unenforceable in a particular case, the entire arbitration agreement is void as to that case and the case will proceed in court.

Either party may: (a) bring an individual action in small claims court; or (b) seek emergency injunctive or equitable relief in court to prevent or stop infringement, misappropriation, or violation of intellectual property rights.

Any claim arising out of or related to these Terms must be filed within one (1) year after the claim arose. Claims filed after this period are permanently barred.

You may opt out of the arbitration agreement by sending written notice to legal@kellyiq.com within 30 days of first accepting these Terms.

These Terms, together with our Privacy Policy and any other policies incorporated by reference, constitute the entire agreement between you and KellyIQ with respect to the Service.

If any provision of these Terms is found unenforceable, it will be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible, and the remaining provisions will continue in full force.

KellyIQ’s failure to enforce any right or provision on any occasion is not a waiver of that right or provision.

You may not assign or transfer your rights under these Terms without KellyIQ’s prior written consent. KellyIQ may freely assign these Terms in connection with a merger, acquisition, or sale of assets.

These Terms do not create any third-party beneficiary rights.

By creating an account or using the Service, you consent to receive communications from KellyIQ electronically, including notices, disclosures, and other communications required under these Terms. You agree that electronic communications satisfy any legal requirement that such communications be in writing.

For questions about these Terms or to send required notices, contact us at legal@kellyiq.com or by mail at:

KellyIQ LLC
361 Newbury Street, 5th Floor
Boston, MA 02115